Belgium-based menstrual health start-up Guud closed a $1.7 million seed funding round led by global investors.

WHO: Guud was founded in 2020 by Morgane Leten and Jan Deruyck as a peer-to-peer support community with a combination of knowledge, expert support, and clinically proven supplements to support a healthy menstrual cycle. The product range consists of sustainable supplements designed to address women’s physiological needs for menstrual health. The start-up is primarily focused on the Belgian market, where 85% of its community members are based.

WHY: The investment will help Guud grow its team and expand across Europe. 

IN THEIR OWN WORDS: "We take great pride in joining Guud's mission to enhance women's lives through their exceptional products and unwavering support. By prioritizing women's well-being throughout their entire menstrual cycle, Guud is making a profound difference, fostering comfort and a sense of belonging within a supportive community,” Francisco Ferreira Pinto, Partner at Bynd Venture Capital, told Forbes. "We are thrilled to be part of Guud's journey,” said Investor Conny Vandendriessche of Coformaco. “The team’s ground-breaking approach and commitment to improving menstrual health make them an invaluable asset in the femtech space.”

DETAILS:

• Guud closed a seed round, raising $1.7 million led by Bynd, Coformaco, Lyssna, and a group of experienced angel investors with participation from Unbundled.VC, Upscalers, and Eden Ventures. 
• The brand launched in 2021, with $380K raised in pre-seed funding from Conny Vandendriessche, Kjell Clarysse, Louis Dhont, KBC, and PMV investment bank.