SalonHQ, a mobile beauty commerce platform, has raised a $2 million seed round with Jeff Cohen, CEO of The Stars Companies, and Pat Parenty, former President of L’Oréal US Professional Products Division, acquiring a substantial equity stake in the business.

WHO: SalonHQ is a mobile beauty commerce platform that is a StepLadder Holdings company, founded by Mark Porter and David Grohol to incubate, service, and invest in (primarily) technology-focused start-ups.

IN THIER OWN WORDS: “We have been working with Jeff Cohen and The Stars Companies, as a customer, for the past eighteen months, and are excited they are standardizing their distribution business on the SalonHQ platform. We are thrilled that both Jeff and Pat have joined us in a meaningful way, as we move into our next stage of growth,” said Anthony Civitano, Co-Founder, SalonHQ.

Jeff Cohen added, “I have been watching, mentoring, and nurturing this promising start-up for close to two years. In seeing and experiencing the value this platform has created in my own businesses, and the promise I see for our entire industry, I wanted to be an active and strategic part of it moving forward.”

“We see a significant amount of white space and opportunity, particularly within the current distribution landscape, for a leading-edge, cost-effective technology solution like SalonHQ. I’m delighted to join the team and contribute whatever I can to help accelerate the company’s presence and expansion in the market,” commented Pat Parenty.

DETAILS:

• SalonHQ has raised a $2 million seed round.
• Jeff Cohen, CEO of The Stars Companies, and Pat Parenty, former President of L’Oréal US Professional Products Division, have acquired a substantial equity stake in SalonHQ.
• The platform is currently processing orders for more than 10,000 salons.